Writing Number 2

I had a few people ask me how I managed to make a corporate brochure exciting...well, let's just say that it did take a couple of days of thinking and not thinking to figure it out.One thing that I did do was create 'exciting' subtitles for each section. Catchy phrases, terms, whatever that would catch the reader's attention. From there, the content had to be 'fast-paced'. I looked at all of the important things that I needed to include into the brochure. From there, I turned the information into something snappy, using 'action' words or words that will excite (or somewhat excite) the reader. Another thing I had done was write down whatever was in my head at the time, without judgement. So, if a funny phrase or goofy way of saying things came to mind, I'd just write it. At that point, I was desperate for something exciting and was taking whatever I could. Hopefully, this will give you some idea on how I wrote the brochure. I think the clients liked it too since they haven't asked for changes. P.S. Sorry for the lull in writing these posts. Currently, I am dealing with an ill mother as well as being 7 months pregnant; I'm absolutely exhausted.