Sunday, March 25, 2007

Owning It

Sometimes it amazes me when we fumble around with our actions. We are unsure of what we do. Although we want to do them, we still have this sense of uncertainty, of being judged or seeming a bit wishy-washy because we don't know how we will be perceived.

In everything we do, we need to own it. By this I mean embrace it, take responsibility for it as yours. Walk into that room owning yourself, your walk, your talk. Write that book or whatever, and own those words. Don't think about them and if someone will like them--own them.

Own the way you drive, your decisions, your feelings, your thoughts. Own it all.

Once you own it, yourself, you will truly be alive.

Saturday, February 24, 2007

Writing Number 2


I had a few people ask me how I managed to make a corporate brochure exciting...well, let's just say that it did take a couple of days of thinking and not thinking to figure it out.One thing that I did do was create 'exciting' subtitles for each section. Catchy phrases, terms, whatever that would catch the reader's attention.

From there, the content had to be 'fast-paced'. I looked at all of the important things that I needed to include into the brochure. From there, I turned the information into something snappy, using 'action' words or words that will excite (or somewhat excite) the reader.

Another thing I had done was write down whatever was in my head at the time, without judgement. So, if a funny phrase or goofy way of saying things came to mind, I'd just write it. At that point, I was desperate for something exciting and was taking whatever I could.

Hopefully, this will give you some idea on how I wrote the brochure. I think the clients liked it too since they haven't asked for changes.

P.S. Sorry for the lull in writing these posts. Currently, I am dealing with an ill mother as well as being 7 months pregnant; I'm absolutely exhausted.

Monday, January 29, 2007

Just Write

The other day I was trying to do some writing work that I just didn't have the creativity to do. It was a corporate brochure and I had already written a copy for the client, but they wanted it to be "spiced" up. Isn't a corporate brochure supposed to be boring? How do you add a little spice to a brochure on commercial real estate, especially when there aren't any pictures?

What I did was stop for a moment to write some thoughts down. Just whatever came to mind. At first, my brain was telling me that I was wasting time and I needed to get cracking on this project. But how could I write the 'spicy' project when I was running low on spice? I was just staring at the paper anyway, I might as well just write some thoughts down.

So I wrote for about 10 minutes. I wrote whatever came to my mind. I don't remember what I wrote because I don't have my book with me, but that small exercise opened me up to creativity. Even though I wasn't able to complete the project for a few more days, eventually that flow came back and I was feeling somewhat normal again (whatever that is!).

Wednesday, January 03, 2007

Taste

Happy New Year to everyone. I hope that you are starting the year off right. For myself, I don't write out resolutions; instead, I choose to write out goals. Set something in your mind and go for it. Don't beat yourself up if you fall every now and then. Just get back out there and keep doing what you want and eventually things will come to fruition.

Over the holidays, there are so many memories surrounding taste as we are constantly eating during this time of year. For me, cabbage rolls and perogies* are great taste memories. My grandmother's perogies slathered in butter and onions always have a distinct taste to them that you can't find in store bought perogies.

The cabbage rolls are a different story. They remind me of a time when I was twelve and at a family wedding. The cabbage got stuck in my throat and I had to cough it up, eventually placing it in the ashtray in front of my sister and cousin. They weren't very happy about that.


Experiencing taste and texture in food becomes a part of writing. It assists the reader with what kind of party is happening in the character's mouth. Taste doesn't have to be a huge part of your writing, but letting the reader know that the dough of the perogy was something that your character is not fond of or something they enjoy will put them right in the middle of story.

*(For those who are unsure: A cabbage roll is meat and rice etc wrapped in cabbage leaves and baked; add tomato sauce or ketchup for more yumminess. A perogy is like a dumpling. Fillings like cheese and potato, potato and onion etc are folded inside a piece of dough and boiled and served with sour cream and onions. They can be filled with cherries or plums for a dessert alternative.)